旅程

Brian Yoon

创始人/ 首席董事/ 战略

  • 1999 - 2004

    数字杂志和媒体出版,网络出版,书籍,VI,包装

    Right before the www. era, Brian Yoon started his career as a designer. It was a fantastic time to start because Brian was designing both digital and print media. Brian put out 20+ websites, 14 CD-ROM magazines, 7 books, and 4 brand design to the Korean market.

  • 2005 - 2010

    编辑,设备与服务用户体验,设计策略与咨询

    Daniel Sim started his professional career in 2005 in South Korea. He worked on various print media for a while and decided to move his creative expertise to the emerging device UX area. Brian and Daniel met and started working together at Saltcake in Korea and shared many ideas and visions from this point.

  • 2011 - 2014

    进入中国市场品牌与产品策略

    Brian met Gandi at Huawei. They realized that they have a very similar vision about design and fostered an immediate and intimate working relationship. Together, they significantly impacted Huawei design and product group for the better.Brian brought Daniel to China to continue their teamwork and add his expertise to that of Gandi and Brian at ZTE. This is the start of the 21.Ground team.

  • 2015 - 2018

    世界级的成就

    They moved to OnePlus together and working as one, they had a fantastic opportunity to manage the whole design process of a company. OnePlus promoted Brian to head of the OnePlus design center (VP) and he and his team successfully reimagined and revamped OnePlus’ brand reputation and design style, and drove it to the next level.

  • 2019 - Now

    品牌体验设计组建立 21.GROUND

    After completing this milestone in their careers they decided to establish 21.GROUND to share what they have learned from their journey. To share our experience, to provide the most suitable solution, and to help people using our talent, 21.GROUND is designing its story now.

4步

引导我们得出的结果

  • 1

    发现

    发现您的内心

    我们访谈,我们聆听,我们学习。从而发现您真实的需求,发掘什么才能让您的品牌大放异彩。

  • 2

    故事

    创造您的故事

    我们洞察出关于您和您的品牌的关键信息,与您一起创造故事。

  • 3

    承诺

    对内对外的承诺

    这是最艰难的阶段之一,我们在一起向彼此和对消费者作出承诺。 但不用担心,我们已经建立了您的故事。 我们将坚定不移地团结在一起,走向世界。

  • 4

    创建

    建立视觉形象

    这对我们来说是最快乐的部分。 轮到我们向您展示我们可以做什么。 您启发了我们。 我们将向外部推动与创造您的愿景。

我们重视的不仅仅是结果,更重要的是整个过程

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