21.GROUND

DESIGN PLAY Project

网页设计

Goal

Enjoyable with TWSZ
Clearly showing TWSZ highlights
Consistent tone with overall campaign
Target with tech-savvy users and new Gen-Z

01.Discover

Energize and excite our current tech-savvy users, and introduce the brand and product to new Gen Z-ers as a design-forward, innovative alternative. Promote TWSZ as a premium product by an iconic brand, and communicate with the authentic, conversational tone expected by Gen Z-ers. Set the stage for the production of a greater volume of global and regional assets, and unify them around common guidelines and principles.

02.Story

Target Gen Z with a younger tonality, while maintaining our tech-savvy consumers.  Gen Z wants interactive and immersive experiences, innovative designs, high resale value brands that are aligned with their personal values (sense of purpose or mission, like sustainability), personalized connection or customized items that reflect individuality, and authentic brand stories.

03.Promising

Target Gen Z with a younger tonality, while maintaining our tech-savvy consumers.  Gen Z wants interactive and immersive experiences, innovative designs, high resale value brands that are aligned with their personal values (sense of purpose or mission, like sustainability), personalized connection or customized items that reflect individuality, and authentic brand stories. 

04.Create