OnePlus firstly release wearable product OnePlus Band. Targeting Gen Z-ers. As the same tonlity of OnePlus product, it reflecting our premium and design forward product and brand.

OnePlus 首次在印度推出可穿戴产品 OnePlus Band。 针对Z世代，它体现了 OnePlus 品牌一直以设计为主导的产品。

Overall tone and manner follows the OnePlus 8T campaign but more refine. The visual tonality of OnePlus Band is young, sporty and colorful. Summarized the tonality and bring insight to export visual keywords that the project should deliver.

整体方向与调性延续 OnePlus 8T 的风格，但比起 8T 更加精致。OnePlus Band 的视觉色调趋向年轻，运动且色彩丰富。我们统一了整体调性，通过对市场的洞察力，整理出 OnePlus Band 的视觉关键词。